The general public will no longer be able to purchase tickets for Taylor Swift’s “Eras” tour since Live Nation’s Ticketmaster claimed there weren’t enough of them to satisfy demand on Friday.
The public on-sale for Taylor Swift | The Eras Tour tomorrow has been cancelled, according to Ticketmaster. “Due to unusually high demands on ticketing systems and inadequate remaining ticket inventory to fulfil that demand,” the company wrote in a tweet.
After Live Nation’s largest shareholder’s CEO blamed a surge in demand from 14 million users, including bots, for site outages and long presale lines earlier this week, the firm announced the cancellation a few hours later.
Greg Maffei, CEO of Liberty Media, told CNBC that the site was only intended to be accessible to the approximately 1.5 million verified Swift fans.
For the superstar’s 52-date tour, Maffei claimed that Ticketmaster sold more than 2 million tickets on Tuesday, which “could have filled 900 stadiums.”
On Thursday, shares of Live Nation decreased by over 3%.
Given that Swift hasn’t performed since her 2018 “Reputation” stadium tour and that her most recent album, “Midnights,” debuted at number one on the charts, there is a lot of demand for her stadium tour. The epidemic caused her “Lover Fest” tour to be postponed.
The “Eras” tour is scheduled to begin in Glendale, Arizona, on March 17.
Following a rash of errors and website outages during the presales for Taylor Swift’s next tour, campaigners and lawmakers called for the corporation, which merged with Live Nation in 2010, to be broken up.
Numerous Swift fans vented on social media about the lengthy lines and ambiguity surrounding “confirmed fan” tickets and presale passes. It was the goal of the verified fan programme, which was introduced in 2017, to keep tickets in the hands of legitimate fans and away from resellers.
But in a few instances, it didn’t seem to work. Within a short period of time, tickets for the tour were being sold on the secondary market for exorbitant prices.
Tickets for the “Eras” tour range in price from $49 to $450, with VIP packages costing between $199 and $899. Prices on the secondary market have been observed to range from $800 to $20,000 per ticket.
AEG Worldwide, Swift’s tour operator, and Ticketmaster representatives did not immediately respond to CNBC’s request for comment.