Sky Sports will remain the home of English cricket until 2028, after announcing the expansion of its partnership with the ECB.

Sky Sports will remain the home of English cricket until 2028, after announcing the expansion of its partnership with the ECB.

Sky Games and the ECB has extended their contract until the end of 2028, with more cricket to be shown than ever before.

Sky Games and England and the Wales Cricket Board (ECB) can confirm a new extension of their contract – a contract that lasts for 30 years – which sees more cricket. Sky Gamesinformation on free TV and additional funding to promote the game and to get people to play it.

Four-year growth is taking place from early 2025 to the end of 2028, including:

  • An extra 90 hours of live cricket is guaranteed on TV each year.
  • Women’s cricket is more widespread than ever.
  • The spread of The Hundred continued until 2028.
  • More and more Vitality Blast, plus some live games.
  • Continue to sell grassroots cricket plus through the Dynamos Cricket program.
  • The Sky sale also provides funding to help children of all backgrounds get involved in football and football, expand cricket for women and girls and reduce barriers to participation, as well as support successful home games and successful teams in England.

The new agreement promotes cooperation between the ECB and Sky Games for over 30 years and plays international and domestic cricket.

It happened on the fifth day of the fifth test at Edgbaston when England won by a stunning seven wickets in India.

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It happened on the fifth day of the fifth test at Edgbaston when England won by a stunning seven wickets in India.

It happened on the fifth day of the fifth test at Edgbaston when England won by a stunning seven wickets in India.

The current five-year league, which began in 2020, has seen tremendous growth in watching cricket Sky Gamesand the recent men’s Test series against New Zealand and the 2020 series against the West Indies becoming two of the most watched lists – outside of the Ash of 2019.

Overall, an additional 134m hours of live cricket were seen in 2021 compared to 2017, when more than 14 million people played, attended or followed cricket in 2021 – an increase of 3 million since 2019.

England's recent Test Series victory over New Zealand at Sky Sports is one of the most watched matches

England’s recent Test Series victory over New Zealand at Sky Sports is one of the most watched matches

As an important English cricket partner, Sky Games has shown a strong commitment to ECB’s Inspiring Generations vision to grow cricket and encourage more children to carry bats and football.

This also includes $ 10,000 free space for children who may not have the opportunity to try the game through the Sky Dynamos Intros scheme.

Sky Games has also played a major role in the growth of The Hundred, working with the ECB to engage millions of people in cricket for the first time last year – many of whom, who broadcast what they now show, have gone to great lengths. other types of games.

Since 2017, Sky Funds have contributed £ 250m to the cricketing Games, with 300,000 children participating in ECB national programs, more than 4,500 donations to clubs for new or developed venues, and teams. of more than 400 girls and 300. new female teams are being formed from 2019.

As an added component, Women in England cricket will have a well-known first-time commitment

As an added component, Women in England cricket will have a well-known first-time commitment

Sky Funds – whose publication has resulted in 17 major industry awards, including BAFTA 3 – have also been instrumental in providing professional contracts for housewife cricket for the first time, supporting team experiments to keep cricket integrated, and ensure the game survives. through the plague and supporting England’s top teams.

It has been instrumental in changing the game for many years, from establishing a mid-contract for both male and female players to establishing the right strategies to help build successful teams.

As part of the development of the alliance, for the first time, the Women of England cricket will have a well-known commitment, including two free IT20s. This represents the advancement of women’s cricket marketing and lays the foundation for future sports development.

Watch the amazing knocking of Emma Lamb as she scored an ODI virgin in her third year

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Watch the amazing knocking of Emma Lamb as she scored an ODI virgin in her third year

Watch the amazing knocking of Emma Lamb as she scored an ODI virgin in her third year

The alliance will provide a bigger Vitality Blast record than ever before, with over 50 percent of the games being released each season and one game per line is played for free on. Sky Sports Cricket YouTube.

The alliance also expands The Hundred’s story to 2028, with at least eight women’s games confirmed to be shown on world television, from at least two of the previous deals.

Stephen van Rooyen, EVP of Sky and CEO of UK and Europe He said: “This is an exciting time for English cricket and we are excited to promote our long-term and successful partnership with the ECB. Our Cricket Intros.

“At the window, we will continue to push the boundaries on our BAFTA successes, bringing Sky Games spectators have been on the rise since 2025 – including more women’s cricket than ever before – with English men’s and women’s cricket players as well as domestic cricket. The money that Sky has made over the last 30 years has contributed significantly to the game, and we look forward to continuing to do more in the future. “

Clare Connor, Chief Executive Officer of the ECBhe added: “Sky has been a great partner in cricket for over 30 years. Their broadcasts are highly regarded around the world, but more importantly we have a partnership to expand the game and put more opportunities not only. all its, as well as taking the ball and the ball.

“Thanks to Sky and the support of our friends, we saw 14 million people play, go or follow cricket in 2021. This year alone, 10,000 children have been given free access through Sky Dynamos Intros. many, many will benefit from the space and playing opportunities that are possible thanks to Sky funding.It shows that this model of media freedom is working, and we are very grateful for Sky’s support.

“We have partnered with a number of sports and our First-Class Counties to support this new partnership with Sky, which will also see women’s and men’s cricket on Sky and more on free TV. I would like to thank First Class County Chairs, for all the teams. of the affected Sky and to our ECB colleagues including Tony Singh and Tom Harrison, who have played a major role in providing the best cricket results.

“What we share and our vision with Sky will make cricket more accessible in the coming years and we will use the power of the game to inspire the next generation, and to preserve the amazing traditions that are so important in our sport.”





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