Galicot and businessman, social activist, and president and founder of the nonprofit organization Tijuana Innovadora. He lives and works in San Diego and Tijuana.

To understand the economy of Tijuana, you need to understand the American economic situation that changes every ten years. For example, the first time Tijuana appeared on the United States radar was in the 1920s when Prohibition was founded and thousands of thirsty Americans, especially Hollywood actors, including regular guest Charlie Chaplin, flocked to Tijuana to enjoy a drink. .

After the ban was lifted, Tijuana’s economy collapsed, until the city became known as the people who built Las Vegas. Bugsy Siegel and Mickey Cohen teamed up with then-President Abelardo Rodríguez to build the Agua Caliente Casino even before the Tropicana in Las Vegas.

The Agua Caliente casino was visited by celebrities of the time, including Al Capone, who, according to legend, lost half a million in one night. Also, a beautiful girl named Rita Cancino, a dancer in the casino, was introduced to Hollywood and became the beautiful girl Rita Hayworth of the movie “Gilda.”

The casino was closed by then-President Lázaro Cárdenas and transformed into a school in 1935. Later, the economy collapsed until the Japanese invasion of Pearl Harbor in 1941, making San Diego an important naval base in the Pacific.

Millions of American soldiers took part in the war. Many came to San Diego to fight the war with Japan, but they stayed for a few days and Tijuana gave the pleasure that the young American soldiers wanted before going to war.

In the 1950’s, two major events swept across the United States: the Korean War and the cultural conflict between the WASP group and young people who violated the old caretaker law (hippie group). She came to Tijuana to watch fast weddings and divorces, abortions and show off girls without tips. All of these actions that the American people judged and complained about found a place in the United States, gradually reducing Tijuana’s life.

In the 1960s, business leaders discovered that Tijuana was a trading post and, like new Marco Polos, began to travel to the East and Europe to establish export markets. Buyers from Mexico and the United States went in search of European clothing and Japanese accessories, which created a huge bonanza in Tijuana. Subsequently, laws and interference by the Mexican government gradually interfered with the deployment in the free zone, causing a major crisis in Tijuana. This led to the model of maquiladora, a new business source that met the needs of the American market.

In February this year, Tijuana had $ 2.96 billion in global sales and $ 2.54 billion in global sales – total sales of $ 424 million. This was confirmed by Samsung TV company Tijuana, which generates 19 million units annually sold across the region.

Meanwhile, medical tourism is on the rise due to the amazing medical care in Mexico and the costly American competition filled with expensive insurance. Today about 10 hospitals are being built to deal with weight loss, hair loss, dental care, and plastic surgery.

The pay gap between San Diego and Tijuana is staggering. The fare is $ 15 for all borders, but in Tijuana $ 15 works all day and in San Diego $ 15 works one hour. These differences result in lower cost, higher production capacity and more qualified personnel in Mexico. The variety of well-known brands made in Tijuana, including the Callaway and TaylorMade golf clubs used in any education around the world, is impressive. If you have a friend who has a heart valve or pacemaker, there is a good chance that the device was made in Tijuana. There are more than 79 pharmaceutical companies in Baja California recruiting more than 50,000 workers in Tijuana.

The evolution of the production and export of high-quality products made in Tijuana is impressive and foretells a happy and prosperous future for both manufacturers and consumers.

Tijuana sends out.

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