“Starting a business is an opportunity,” says Burton O’Toole, who worked in various industries before starting and then selling AdMass, his professional marketing company. The company offered him the opportunity to use the HearstLab app in 2016, but he soon realized he was very fond of the money and became vice president at HearstLab a year later. “Empowering some very smart women to do what they love is good,” she says. But in addition to removing women, Burton O’Toole loves the job because it is a huge market opportunity.

“Studies show that women-led groups get twice as many compared to male-led groups,” she says, adding that women and ethnic groups tend to form different groups and thus benefit from different perspectives and ideas. He also points out that companies with women in their founding groups can be found or joined by the public soon. “Despite such consequences, only 2.3% of purchasing power goes to women’s organizations. It still amazes me that most investors do not pay much attention to this,” she said.

Burton O’Toole — who received a BS from Duke in 2007 before receiving an MS and PhD from MIT, both in mechanical engineering — has been “smart” since he remembers. In high school he wanted to be a sportsman. “Ten years ago, I would not have considered this work; I love the idea of ​​doing something in 10 years that I can’t think of now, “he says.

When starting a business, says Burton O’Toole, “women tend to crave all their ducks in a row before. They say, ‘I will do this if I get promoted, if I have enough money, and finish the job.’ But there is only one good way. Jump. “

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