PC: USA Today

For the first time ever, Amazon will offer two Prime Day-like deal bonanzas in one calendar year, which will happen next month.

The “Prime Early Access Sale,” as the event is being dubbed by the corporation, will happen from October 11 to 12, it was announced on Monday. According to Jamil Ghani, vice president of Prime, the event will provide “hundreds of thousands” of seasonal offers and will only be accessible to subscribers to Amazon’s Prime service.

Amazon reportedly started contacting sellers about the event in June, according to a prior CNBC story.

Prime Day, which debuted in 2015, is usually celebrated once every summer. However, as the Covid-19 epidemic put a strain on company operations in 2020 and 2021, Amazon changed the event’s timetable. The business has also experimented with various sale occasions, including an apparel sale, a pet-related event, and a fall beauty occasion.

Ghani opted not to comment on whether Amazon intends to hold other sales events for Prime members in the future.

By scheduling a discount event for October, Amazon is taking advantage of a recent trend that has gained traction. Because more deals are occurring online, major retailers have begun offering promotions far in advance of Black Friday and Cyber Monday.

With e-commerce sales slowing and a series of economic challenges, such as a looming recession, skyrocketing inflation, rising interest rates, and the excessive expansion it conducted during the pandemic, the new sales event could help Amazon restart holiday shopping early.

According to a Bain & Co. prediction, holiday sales are anticipated to climb from the previous year, although a large portion of the growth will probably be attributed to increased prices. Due of the pressure on their budgets, shoppers will likely be looking for deals more frequently than normal.

The fact that people are attempting to stretch their dollars these days is not lost on you or me, Ghani remarked.