While the cost of living is growing, the demand for professional toys and electronic devices is still high, as Sam Giltrow discovered.

Although tech toys often come at a higher cost than other toys, manufacturers say they are less likely to be affected by the high cost of products that affect sales and reduce the interest in the latest equipment. Instead, many believe that the team will see the similar (and commercial) interest it has had in the last few years, as children look for toys that mimic the latest developments, whether they are software-driven toys or robots that can make them.

Parents are also increasingly choosing technology to help improve their children’s education. According to a survey conducted by the Lego Foundation last year, children’s awareness, skills development, emotional well-being and family relationships are aided through digital games and technologies. In addition, a combination of communication technologies such as Augmented Reality and traditional, physical toys can enhance game learning.

In an effort to keep children away from devices such as smartphones and tablets, Rebecca Lazarus, senior vice president at VTech, hopes makers will be aware of what is going on and bring the technology to fruition. “Kids always want the latest toys, with the latest technology,” he told us. VTech differentiates between high-end consumer electronics or identifies popular, high-end software and transfers technology into children’s products, ensuring that they are robust while maintaining the fun features that children need.

As technology progresses so rapidly, it is only natural that toys demonstrate this as tech toys emerge in the marketplace. For more information, read the full article, which also includes profits from Yoto, Tonies, Eight Innovation and HoloToyz, click here.

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