The National Football League announced on Thursday that Apple Music will begin supporting the Super Bowl Halftime Show with the American football championship game in February 2023.
The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, and Madonna have all performed at the Super Bowl halftime show, which has grown into a showcase for many performers. The Super Bowl is usually the American television event of the year with the highest viewership.
Over 120 million people watched the 2022 Super Bowl LVI Halftime Show, which featured Kendrick Lamar, Mary J. Blige, Eminem, Snoop Dogg, and Dr. Dre. Glendale, Arizona will play host to Super Bowl LVII on February 12.
Apple would gain a lot from the relationship as a platform for advertising as a firm that has been connected with music since introducing the iPod digital music player in 2001.
The transaction’s financial details were kept a secret.
According to sources with knowledge of the situation, Apple is one of several businesses competing to host the NFL Sunday Ticket, a package that enables fans to watch every Sunday football game. A request for comment from Apple was rejected.