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At a press conference on Wednesday, Apple introduced its new iPhone 14 series in addition to three new Apple Watch models, an update to its well-liked AirPods product line, and a function that might save lives when there is no phone service.

Apple unveiled four new smartphones during a carefully attended event from its Cupertino, California, headquarters, including an upgraded iPhone 14 Pro that reconsiders the much-criticized notch and a larger 6.7-inch iPhone 14 Plus model. The gadgets also have improved battery life and photography functions than the previous year, in classic Apple way.

The price, which will start at $799 and $899, respectively, for the iPhone 14 and 14 Plus, may be the biggest surprise. These prices are identical to those for last year’s models. The starting costs for the iPhone 14 Pro and Pro Max remain $999 and $1099, respectively, just like last year. It was widely expected by analysts that Apple will increase the cost of the pricier models by $100.

Ben Wood, chief analyst at market research firm CCS Insight, said: “It is noteworthy that Apple has maintained year-on-year pricing parity on the new iPhone 14 devices in the US.” We had predicted that inflation, rising production and component costs, as well as additional expenditures like higher shipping, would force Apple to raise its retail prices.

Getting customers to upgrade their technology is always risky for Apple, especially because the iPhone continues to be its flagship product. Work this year may be more difficult as a result of widespread economic uneasiness, such as concerns about a coming recession.

Throughout the presentation, Apple appeared to alternate between marketing its product line as tools for leading our best lives and also for preventing a variety of illnesses that may befall customers in an uncertain world, ranging from car accidents to becoming lost in the wilderness.

A higher-end edition of the Apple Watch that costs $799 and is meant to meet the demands of an elite set of outdoor enthusiasts was among the new models that Apple unveiled. Additionally, it included a technology that allows its watches to recognise when a user has been in a car accident. Additionally, it added a tool that allows phones to connect to satellites, which is meant to assist users communicate when their cell service is down.

The new iPhone 14 lineup

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Four new smartphones from Apple were presented, including the 6.1-inch iPhone 14 and the larger 6.7-inch iPhone 14 Plus.

The 12 MP main camera on the new iPhone 14 has larger pixels, a quicker aperture, and better sensors. For the first time in years, it also employs the same processor (the A15) as the iPhone 13 Pro model from the previous year.

However, the new front camera includes auto focus for the first time, making it possible for it to concentrate at various distances in dim light for better individual and group selfies. Additionally, a new action mode allows users to maintain video stability while moving.

The company calls the much-discussed notch at the top of the phone, which is now considered a feature, “the dynamic island,” and Apple’s new Pro line of phones has the capacity to receive notifications and activities through it. Additionally, the Pro range has the first-ever 48 MP iPhone camera.

The iPhone 14 range also ditches the requirement for a physical SIM card in favour of a digital “e-SIM” card, which is a major change. Users can now store numerous e-SIMs on a single device and use multiple cellular plans and phone lines. In the event that your iPhone is lost or stolen, it also stops anyone from removing the physical SIM card.Apple announced that the SIM tray will be removed from all iPhone models sold in the US.

There will be five colour options for the iPhone 14 and iPhone 14 Pro: midnight, starlight, blue, purple, and red.

New Apple Watches

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The Series 8, SE, and Ultra are the three new smartwatches that Apple presented at the event.

At the top end, the Ultra model is made to assist users in tracking triathlons, scuba diving expeditions, and endurance training. The battery life of the device is roughly 36 hours, it is more water resistant, and it has an improved compass that can function in many environments, including the dark, the ocean, and other circumstances.

Apple improved the SE to be up to 20% faster than the previous model at the low end. For GPS devices, it costs $249, and for cellular models, it costs $299.

The Series 8 model, which starts at $399, is in the centre. The Series 8 of Apple’s smartwatch is designed to encourage consumers to maintain an active lifestyle. Apple also highlighted the Watch’s capabilities for women’s health, including updated tools for tracking menstrual cycles that may forecast ovulation. According to the business, the tracking information is stored on each device and is only accessed with a passcode or facial ID. Apple cannot access encrypted data without your explicit consent because it lacks a key to decrypt it.

In the wake of the Supreme Court’s decision to overturn Roe v. Wade, data security for women has emerged as a significant flashpoint, prompting the statement.

New AirPods Pro 2


One of Apple’s most notable recent breakout items, the AirPods Pro, was unveiled in its most recent iteration. Better than the first generation, the new AirPods Pro offer six hours of listening time on a single charge. Now that it can produce noise, both the casing and each pair of headphones are designed to aid in finding it. Additionally, the volume may be adjusted by lightly swiping up and down on the headphones.

The upgraded dynamic noise-cancelling technology in AirPods Pro allows them to cancel out twice as much noise as the original model. A new adaptive transparency mode, meanwhile, promises to lessen loud environmental noise.
The $249 AirPods Pro 2 went on sale this past Friday.

Satellite connectivity for emergency situations
Apple did not introduce any ground-breaking new hardware goods, but at least one new feature may, under some circumstances, transform the way people use their devices.

The new Emergency SOS via Satellite feature was created and engineered exclusively for iPhone 14 devices to connect to satellites when not near a terrestrial tower, according to Apple, who claimed that it has been in development for years. Users will be able to send and receive information to request emergency aid by pointing their handset toward a satellite that the phone will help locate.

The business said it developed a quick text compression system to speed up messages that, if a user has a clear view of the sky, take roughly 15 seconds to send. (If something like foliage is in the way, it can take a little longer.)

Apple stated that local service providers will be informed of the need for assistance.